That analysis makes a lot of sense. The Big Four clearly have the scale and resources to stay on top, but the pressure to innovate technologically is no longer optional — it’s becoming a baseline expectation from clients. At the same time, the point about conflicts of interest and regulation is crucial: trust is their core asset, and maintaining it will likely be just as important as adopting new tools and data-driven approaches.
That analysis makes a lot of sense. The Big Four clearly have the scale and resources to stay on top, but the pressure to innovate technologically is no longer optional — it’s becoming a baseline expectation from clients. At the same time, the point about conflicts of interest and regulation is crucial: trust is their core asset, and maintaining it will likely be just as important as adopting new tools and data-driven approaches.